When I came to the Jamestown 4-H Center, the website was visually complicated and difficult to navigate. At the time, there was no one on the center staff that was dedicated to marketing. I was confident that I could make improvements, and redesigned the new website in Dreamweaver using HTML coding. With the site transformation, I put a significant focus on SEO (keywords and backlinking), and saw a significant lift in page visits and click rates.
Website homepage, before and after. 
Interior pages, including camp content and navigational pages.
During my time at the center, I developed a variety of other marketing materials including fliers, brochures, festival display boards, and promotional calendars.
I also had the pleasure in designing several t-shirts, which were sold in the camp store.
This kayaker design became a guest favorite, and was later converted to be embroidered on hats in addition to the popular screen-printed shirts. 
With the popularity of the 4-H shirt designs, I was asked to design a logo for a bluegrass and beer festival hosted by one of the center’s sister locations. 
Having been established in 1928, the educational center had been a foundational part of the lives for thousands of children. Many of them would say that they formed their roots through 4-H. 
Staff shirts were incredibly important. They needed to stand out in a crowd, yet be interesting enough for the summer staff to be comfortable wearing 4 days a week. 
Cinch bags matching the staff shirts were a popular item among camp guests. 
Campers and adult volunteers alike enjoyed the creative throw-back design to a popular video game. 
Traditionally at the end of each summer season, the camp team would have a commemorative shirt made to remember the summer. This particular design was created to appear like a grunge-rock concert poster.
At the Jamestown 4-H Center, I found the beginnings of my appreciation for design. I was self taught, and it was at this non-profit company that I learned how to create great things with little-to-no resources.
